Today, we're launching a campaign that's been in the works for some time. I'm super proud of it because it speaks precisely to what we, at Molecule, do. We're calling it "What We Value Runs the World."
Here's what we mean by that:
- Molecule (our software) values, like, everything. It handles commodities you've never even heard of, like terephthalic acid – and instruments that are hard to grok, like an option on a cal strip of off-peak power monthlies. We've valued power plants and wind farms, and we are evaluating NGL and battery storage models.
- What our customers trade represents (and sometimes literally is) the infrastructure of the world. It's how we get electricity to our homes. It's how our automobiles run. It's the least-understood, most important set of assets in our civilization.
- Our customers mean a lot to us – obviously, we use their input to shape our product. But we also value them and their opinions and needs. They, in turn, run the infrastructure that runs the world. More importantly, we value our customers' time. We want them to go home early, so they don't always have to run the world. (I know this sounds trite, but it's what we believe – and from my perspective, not every company in our industry feels the same way.)
- We're really proud of our employees, contractors, and the values we share. Our people and our software embody those values – and they help the people, who run the infrastructure, that...you get the idea.
So WWVRTW, as we've taken to calling it, is a quadruple entendre! Our new campaign features real people we know – and highlights all the weird and wonderful things Molecule (our software, our team, and our company) values. We hope you love it as much as we do.